This famous London retailer wanted to develop a new checkout experience.
Results
By utilising a drawer to allow users to add or edit saved details (such as delivery addresses and cards stored within their account) kept the interface clean which users really liked.
I introduced the concept of allowing users to edit their shopping bag directly in a drawer within checkout which was a surprising success with users. They absolutely loved it.
Pre-filling options for registered users allowed me to create a true 1 click checkout whilst allowing full control to switch, or add, saved addresses and cards very easily.
Changed the flow from 4 separate pages, to 1 page with 3 sections as well as simplifying the UI to reduce clutter, confusion and leakage.
Ensured the shopping bag showed the contents clearly in a panel at all times together with shipping costs and a total cost that updated depending on their chosen options.
Design
The approach to the designs was closely matched to the delivery iterations. Each iteration would be tested and analysed before further refinement to get to the final design. This would also coincide with planned new payment methods that could be further leveraged to shorten the checkout even further for new customers.
Working with an existing design system and patterns to ensure a consistent feel throughout the entire checkout process.
